When And Where Will Bungie Strike Next?
Master Chief’s legacy is about to come to an end, or at least his relationship with Bungie is. The fine folks over at Bungie have already publicly acknowledged that next year’s “Halo: Reach” will be their final foray into the Halo universe, and that any game following is not a guaranteed 360 exclusive. So that begs the questions of what Bungie will be up to next and who they will be working for. The answer to those questions may come fairly soon as industry insiders continue to speculate on potential buyers.
Bethesda production director Ashley Cheng believes the outcome is pretty clear. “You can count on one hand the number of publisher’s around who can afford to publish Bungie’s next game: EA (via EA Partners), Activision, Ubisoft, Microsoft, and of course, Bethesda,” Cheng wrote. “I can only imagine how much it will cost to snag their next title.”
Cheng also commented on the possibility of Sony joining the bidding wars for Bungie Studios but stated that such an outcome is unlikely. However, with such an acclaimed developer up for grabs, I wouldn’t be so quick to dismiss Sony just yet. Especially noting the not-so-cohesive past between Bungie and Microsoft.
Bungie Designer Lars Bakken also agrees that a deal may soon be struck. “I think internally we’ll know sometime soon. I don’t handle these things, but I’d imagine we’re going to know way before we make the public announcement of who’s handling that,” Bakken said. “But sure, I think those talks are, I guess, close.”
Whoever decides to pick up the tap will undoubtedly be forking out a hefty amount for whatever it is that Bungie is selling. But with the amount of brand power that goes along with the Bungie name, publishers will likely be more than willing to empty their pockets.