VIDEO GAME STORES FAIL …

And fail horribly they did as the ESRB released results for the Annual Report Card. A lot of retailers aiming to meet those bottom lines and sales figures may disagree with the ESRB but three years of consistently scoring D on the report card leaves you to wonder.

reportCard

2007:

Parental Involvement: C
Ratings Education: B-
Retailers Policies: C-
National Retailers: D
Game Specialty Stores: B
Game Rental Shops: F
Video Game Industry: C
ESRB Ratings: C+

2006:

Parental Involvement: INCOMPLETE
Ratings Education: B
Retailers Policies: B
Retailers’ Enforcement: NOT AVAILABLE

Big Box stores: A
Game Specialty Stores: F

2005:

Ratings Education: C+
Retailers’ Policies: B
Retailers’ Enforcement: D-
Ratings Accuracy: F
Arcade Survey: B-
Industry’s 10-year cumulative grade: D+

Retailers are fighting the claims but I’m sure that young gamers, parents, and older gamers are aware of the accuracy of the above claims. ABC had a recent report on the story.

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