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Red Fly CEO Responds To Ghostbusters Credit

Red Fly Studio

Earlier today Sir-G posted posted an article about one concept artist’s struggle for credit for the role that he played in the Wii release of “Ghostbusters.” However, later in the day, Kombo.com posted a comment from Red Fly Studio’s CEO Dan Borth stating his side of the story. In all fairness to both parties, we have included Mr. Borth’s comments below.


My name is Dan Borth and I am the CEO of Red Fly Studio and I am the person that Dan’s blog entry is aimed at.

First off I would like to defend the position here at the studio that we left Dan off the credits intentionally. That’s not true.

Dan’s blog entry is one that is not packed with facts so I share them with all of you before you scream that I and or our studio is just an awful terrible sort of people.

I don’t really appreciate people questioning my integrity but to each his own.

When we were first approached to do Ghostbusters from Vivendi at the time they gave us a large group of concept art that we were to go through.

We had already decided on a stylish look for the game and there were many concepts and fan art pieces that we liked. Dan’s was among those. We started working off the art work we liked and it wasn’t until later that I was contacted by Dan himself. Being an artist myself I understood his position and also wanted to make things right - since no one informed us who created the concept pieces - etc. So we reached an agreement that included money and an on screen credit. At that point his work ceased to be fan art and became our property because we paid for it.

The months went by and Dan pinged me here and there - I got back to him when I could but not always promptly. He was very supportive and excited about the game - as were we.

Fast forward some crazy months and after crunching to get the game out Dan contacts me through LinkedIn with his on screen credit grievance. I didn’t respond to him in time and he started posting these blog entries about how he was cheated and that we acted unprofessionally, and how I have no integrity - etc, etc.

Leaving me with little choice but to tell the other side at the very least to people in the industry or to whom might care about such matters.

I myself am an artist - or I used to be - and I understand the anger Dan is feeling. I don’t think however, it is justified and attacking me or the studio in the press was and is a wrong way to handle things.

Back to the on screen credit…after Sony, Vivendi, Atari all got their credits we had few spaces for ourselves and the others who worked on the games with us - Zen Studios, War Drum studios, etc. Was Dan’s name left off? Yes it was. Was it intentional? No it wasn’t. Many, many people didn’t make it and they worked many, many more hours on this game than Mr. Dan I can assure you. Does that make it right? No it doesn’t. That’s just how it played out.

I offered to put a blog entry up on our page to correct the matter and that wasn’t good enough. Our concept artist also wanted to make an art book available on the blog only and include Dan. He has refused. So to call me out like that is not really fair. The fact is we paid him and his name was left off. We tried to fix it but he wanted to go public so here we are.

Despite how I completely disagree how Dan handled this - Dan is an incredible artist and a true talent.

I personally posted this on our blog -

http://devblog.redflystudio.com/2009/06/23/special-thanks-to-dan-schoening/ - which I told him we would do but he chose to vilify us publicly anyway. And of course all the game sites love a good story of how a big bad developer like us screwed the little guy. I would like to remind people that a large group of other creative people worked very hard on this game.

These are the facts guys.

In addition to that, Dan Borth also gave Dan Schoening a special shout out on the Red Fly developer blog, commenting that he has created “some really kick ass art.”

In all honesty, not getting credited may have been the best thing to happen to Mr. Schoening, because it’s guaranteed that more people saw his name today than would have in the game. In any event, we hope that both parties are content with the end result, and that this type of thing happens less and less in the industry - no matter what the cause.

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12 Responses to “Red Fly CEO Responds To Ghostbusters Credit”

  1. UPDATED: Talented Character Designer For Ghostbusters Wii Gets The Shaft | TrueGameHeadz .:Video Game Previews, Reviews, Videos and News For Gamers Everywhere:. on June 23rd, 2009 8:49 pm

    [...] UPDATE: Red Fly Studio’s CEO Dan Borth has responded to the claims of not crediting Dan Schoening. Read what he had to say here. [...]

  2. colin on June 23rd, 2009 10:24 pm

    i think the letter back to dan was WACK. i get where the guy from Red Fly is coming from, but he was too aggressive in shooting back. Red Fly guy is making more than Dan….which is correct since he did more work in the end. But even so, Dan wanted a credit just like all of us would have wanted a credit. Money is great, but Dan wasn’t happy with being left out of the CREDITS: something designed to show respect to people who were crucial to the development. If his artwork helped a lot, then he deserves a credit. no apology is good enough


    Sir-G Reply:

    His reply does seem a bit harsh. And I get the impression he thinks Dan contacted various websites to get his story out. Well just for the record, I just happened to stumble upon his devinart page ( I frequent it every now and then) and saw his story because I thought the Ghostbuster art looked very familar. I wrote the original story here on TrueGameHeadz just to make people aware of the whole ordeal.


    Bossman Reply:

    Like I said. A fuck up. But like this dude said. Everyone couldn’t make it into the credits. People who “May have” worked longer on the game etc. Also the characters are maybe “inspired by” the characters Dan did. The reason the response was a bit harsh is its apparent that Dan may have been pestering these guys for a long time because he knew with the shake up of the transferal of rights of this game since its been in development he may get lost in the shuffle. And he did. So for him to make multiple posts about it on various blogs (as Redfly said) is unprofessional.


    Pizz Reply:

    If he worked on the game, he deserved his name on it. Just like all these other people who worked on it. There’s no,
    “Uh.. I spend an hour longer on it than you and im not in the credits!” - shit. Its not a compitition, he should be on there.
    Red Fly, and that numbskull CEO can eat me.. and the artist.
    That reply was stupid. And all i have learnt from it is Red Fly sucks.



  3. Big Dub on June 24th, 2009 12:09 am

    “So we reached an agreement that included money and an on screen credit.”

    “Was Dan’s name left off? Yes it was.”

    That’s all that needed to be said. No integrity.


  4. Dooley P on June 24th, 2009 12:49 pm

    Too little too late.
    If his artwork is the cornerstone of your design (and it definitely seems that way), simply mentioning his name on blogs ain’t gonna cut it.

    Funny thing though, with the amount of publicity he’s now getting, he’s got nothing to complain about any longer.

    I’d hate to be one of those folks who put more hours than him and didn’t get mentioned. That’d suck.
    I mean jesus, the id Mom got into the credits time and again, and she was their accountant, I think?


  5. Sir-G on June 26th, 2009 2:11 pm

    It seems as though they removed the thank you post from their website. LOL!


  6. Justice on July 16th, 2009 8:15 am

    “and attacking me or the studio in the press was and is a wrong way to handle things. ”
    Shoening didn’t attack him, he purposefully avoided naming Borth or blaming him individually. And with the game done and out the door, what other recourse does he have?
    No, a “special thanks” on a blog, (especially on a blog!) doesn’t cut it. And the attempt at apologizing in the letter is severely undercut by saying he resents how Shoening made it public. Just say sorry and STFU.


  7. Andre on July 16th, 2009 10:23 am

    What I find curious is that there was any notion of space limitation in the credits. Its not as if you few more lines of text would have prevented the game fitting on the disc. Well, what’s done is done and at this point you can only move forward.

    You leave someone off in the film credits and you have the union banging down your door.


  8. Chris on July 16th, 2009 11:07 am

    Not enough room on the credits? Sounds iffy, IANAL but I would imagine that if putting his name on the credits was part of the contract then his name not being on the credits would cause the contract to be null and void. If there wasn’t a contract then, well too bad.


  9. Josh Straub on August 23rd, 2009 3:57 am

    I agree that this debacle has caused the Deviant artist who did the original ghostbusters art more publicity than if his name WAS originally included! And by the way, his art is Awesome!!


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